The race against TikTok is just getting started
TikTok has quickly become the largest short-form video platform in the world.
However, their ambitions don’t stop there, with TikTok first introducing 3 minute long videos, and then 10 minute video length limits.
Meta (neé Facebook) has reacted quite well with its own version of short-video streaming called Reels on Instagram, which have a similar (almost identical) take on short-video streaming.
However, the competition here is not just for users’ attention and getting people to spend more time on…